Cyrus Wheels is a renowned company that excels in the intricate art of crafting, engineering, and producing an extensive variety of wheels customized to meet the distinct requirements of high-end cars, trucks, and SUVs. Our primary objective is to elevate your vehicle's appearance with our distinctive alloy wheel designs, which prioritize exceptional performance, meticulous manufacturing, vibrant color palettes, and impeccable finishing. To accomplish this, we have curated an exceptional team of designers, adept engineers, and state-of-the-art production facilities, all dedicated to fabricating these exceptional and iconic wheels. Our committed design and engineering team based in London diligently spearheads research and development efforts to guarantee the impeccable quality of our wheels in terms of aesthetics, trendsetting style, and unparalleled craftsmanship.


At Cyrus wheels Design Department, we pride ourselves on our commitment to innovation and creativity. Our goal is to set ourselves apart from the competition by seamlessly blending the timeless beauty of tradition with the boldness of innovation. We strive to achieve the optimal combination of design and performance in our products. Our dedicated team works tirelessly to ensure that our wheels become iconic within the market. We embrace a meticulous design process that spans from the initial concept stage, often sketched out by hand, to the utilization of cutting-edge computer-aided engineering and rigorous testing. By leveraging the latest technological advancements, we aim to deliver unparalleled quality and reliability in our products.


Wheels are an essential component of a car's functionality and design. They play a crucial role in both technical and aesthetic aspects of a vehicle, posing a significant challenge to designers.

 At CYRUS Wheels Design Department in London, designers work tirelessly to come up with unique and innovative wheel designs. They have numerous sketches, prototypes, and completed wheels from the production line scattered all around the workspace.

With each new model, designers brainstorm potential wheel designs and create a unique range of wheels. They carefully evaluate each design to ensure it meets the necessary criteria, such as durability, shockproof, and aerodynamic efficiency.

 The process of turning an idea into a production-ready wheel can be a long and arduous journey. Designers scale up 2D sketches to full size and try them out on mock-up models of the new vehicles. They evaluate the wheels' proportions carefully, as they may not turn out as expected from the computer.

Designers also prioritize the aesthetic quality of the wheels, ensuring they complement the vehicle's bodywork and do not give the impression of being too flimsy. They also collaborate with the Technical Development Department to design wheels that are both efficient and economical.

 In conclusion, designing wheels that are both functional and aesthetically pleasing is always a challenge. But Cyrus Wheels designers and engineers take pride in their work, striving to create wheels that are both visually appealing and highly functional.



Our state-of-the-art production facilities serve as the birthplace of our distinctive designs. We meticulously oversee every aspect of the manufacturing and distribution process to uphold an unwavering commitment to quality, drawing upon our rich heritage and expertise in the wheels industry. A diverse range of cutting-edge manufacturing technologies empowers us to craft wheels that seamlessly blend innovative design with exceptional performance. Take, for example, our pioneering use of Rotary Forging™ technology, which not only significantly enhances wheel stability, but also reduces rotational mass. Furthermore, our dedication to delivering unparalleled customer service underscores our mission to cultivate strong and meaningful relationships with our valued customers, all while providing swift and amiable assistance.