Cyrus is a brand that embodies the essence of design. Our ultimate objective is to stand out in a crowded market by offering something unique. We take pride in our ability to merge the timeless charm of traditional design with the boldness of innovation while ensuring that our wheels are not only visually appealing but also deliver optimal performance. Our unwavering commitment is to craft the most iconic wheels in the industry, and we leave no stone unturned in our pursuit of excellence. From the earliest stages of sketching ideas on paper to the latest computer-aided engineering and testing, we employ the most advanced technology to create wheels that are unmatched in quality and craftsmanship.

How Cyrus Wheels Are Born

Wheels are an essential component of a car's functionality and design. They play a crucial role in both technical and aesthetic aspects of a vehicle, posing a significant challenge to designers.At Cyrus Wheels Design Department in London, designers work tirelessly to come up with unique and innovative wheel designs. They have numerous sketches, prototypes, and completed wheels from the production line scattered all around the workspace.

 With each new model, designers brainstorm potential wheel designs and create a unique range of wheels. They carefully evaluate each design to ensure it meets the necessary criteria, such as durability, shockproof, and aerodynamic efficiency.


 The process of turning an idea into a production-ready wheel can be a long and arduous journey. Designers scale up 2D sketches to full size and try them out on mock-up models of the new vehicles. They evaluate the wheels' proportions carefully, as they may not turn out as expected from the computer. Designers also prioritize the aesthetic quality of the wheels, ensuring they complement the vehicle's bodywork and do not give the impression of being too flimsy. They also collaborate with the Technical Development Department to design wheels that are both efficient and economical.

 In conclusion, designing wheels that are both functional and aesthetically pleasing is always a challenge. But Cyrus designers take pride in their work, striving to create wheels that are both visually appealing and highly functional.